Reuben Saxon

Founder,forward deployed.

Deployed into your next chapter — at the speed of a founder, not a procurement cycle.

London

I build companies and stabilise complex ones — inside a SoftBank-backed unicorn, a Big Four crisis room, a fund, and ventures founded with my own capital.

I have worked every side of large, complex capital: building it, deploying it, reporting it, and recovering it. I now do that for a small number of clients, embedded in the problem and accountable for the outcome.

01

An intelligence layer

Everything in the business made queryable. The substrate that turns scattered operational data, documents and decisions into something interrogable in plain language.

02

Agents in the workflow

Not chatbots. Agents embedded in core processes — interrogating major capital projects, surfacing risk, reducing weeks of analysis to minutes.

03

Built, not advised

I build the system under live constraints and remain accountable for it in production. Board-grade strategy, delivered as working software.

I.
Embedded engagement

Fee-for-outcome

I embed, build, and you retain it outright. Senior judgement on the problem from the first day — no account layer, no handoff, no procurement timeline.

Engagement
Embedded, 8–12 weeks
Deliverable
Working system, retained outright
Accountability
Outcome-based, single point of contact
Fee
Fixed, scoped to outcome
II.
Build & equity

Studio

For freestanding products, reduced fees against an equity stake — built jointly, with my interest aligned to what it becomes rather than what it costs to make.

Engagement
Co-founding, multi-quarter
Deliverable
Live product, jointly owned
Accountability
Equity-aligned, long horizon
Fee
Reduced cash + equity stake

A decade owning capital end-to-end — by seat, not headline aggregates.

£10M

FreeUp — built from £200K, exited 2020

£300M

Earnd — SoftBank-backed global rollout

25,000

Public-sector users scaled post-acquisition

£10M → £300M

Hilltop AUM grown 30× as sole analyst

£15M+

Multi-regional investment — Africa & Caribbean

  • FreeUp · Founder · Exit 2020
  • Earnd · Global MD
  • Accenture · Strategy
  • Hilltop · Fund Management
  • Youth Business International
  • *dotcert · CEO

*dotcert

Compliance infrastructure

Compliance-as-a-service for duty-holders in regulated trades — the structured data layer beneath the physical economy. Co-founded 2025; CEO.

If you have a problem worth embedding in, write directly. I reply to every serious introduction.